On the back of the changes introduced in the 2011 event, focused on a reduction in the size of the fair and a firm commitment to collecting and the quality of the galleries and works exhibited, a number of new initiatives are set to be rolled out to boost ARCOmadrid 2012 and reaffirm its emphasis on quality and inquiry as a key concept for the selection of galleries: Featured Artist, Solo Objects and After ARCO.
Similarly, ARCOmadrid is launching the innovative 鈥淔eatured Artist鈥 initiative, which seeks to highlight an artist's work with a personal stand, serving to underline ARCOMadrid's role within the global art fair world and reinforce its function as a source of information for the many collectors and professionals that attend the fair every year. This programme seeks to encourage galleries to stage a special presentation of the work of one of their artists. ARCOmadrid will feature these artists in its press material and present critics, curators and visitors with a publication containing the profiles of the artists selected and images of their works to help the public gain a deeper insight into their careers as artists.
Another new initiative is Solo Objects, whereby participating galleries will have the chance to exhibit large-format sculptures and installations in specially designated areas which, spread across the fair's different pavilions, will focus the public's attention.
Finally, to widen the cultural fare offered by the event, this year sees the launch of a new project: After ARCO, which will involve various activities taking place across Madrid after the end of the fair. Cultural leisure options on offer will include a music festival, installations, film screenings and parties - in short, a comprehensive cultural package so that visitors can enjoy the city and its nightlife during ARCOmadrid.