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Fountain is a guerrilla-style art event 鈥� under the radar, independent and highly influential 鈥� where young, Brooklyn-based galleries showcase fresh work without official booth spaces or selection committee juries. Fountain was launched in March 2006 in New York in an effort to leverage support for independent galleries overlooked by the larger, corporate-sponsored art fairs. The name 鈥淔ountain鈥� is a nod to Marcel Duchamp鈥檚 controversial sculpture which shook up the art world when it was rejected by the Society of Artists鈥� exhibition in 1917. Similarly, in defiant contrast with The Armory Show, Art Basel Miami Beach, Pulse, Scope and the numerous other international art fairs, Fountain has received wide public support and critical acclaim for its experimental slant. In form and spirit, the artwork exhibited at Fountain reflects the avant-garde attitude of the Dada art movement, while attracting the attention of the international clientele and top collectors who attend the more traditional fairs.