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SOFA New York 2012

SOFA Art Fair

New York | USA

20 Apr, 2012 - 23 Apr, 2012

New York鈥擨n celebration of the 15th anniversary of the Sculpture Objects & Functional Art Fair: SOFA NEW YORK, renowned New York architect David Ling will transform the Park Avenue Armory into a veritable work of art for an event that itself overflows with top-tier contemporary and modern arts and design.

SOFA NEW YORK visitors will experience Ling鈥檚 creativity as soon as they step into the Armory. 鈥淚 conceived of it as a time machine-like procession,鈥� explains the architect/designer. 鈥淭his procession leads visitors from the stately, Victorian-era foyer of the Armory through a long, narrow tunnel, tantalizing you with the prospect of an unknown but exciting journey.鈥� The destination: The Armory鈥檚 exhibition hall, modernized by Ling鈥檚 cutting-edge design, which will hover above the exhibition stands of the 50 participating international art galleries.

鈥淔loating high over the exhibitions will be a huge cube of light, out of which smaller blocks of light explode, traveling to all points within the hall like newly formed stars,鈥� says Ling. 鈥淚 based the concept on the Big Bang Theory. It鈥檚 about creation, re-creation and energy, the origin of the universe in the Big Bang. It served as an inspiration for a modernist constellation to light this year鈥檚 SOFA NEW YORK. And with the fair鈥檚 universe of offerings,鈥� adds Ling, 鈥淚 think my concept is a fitting one.鈥�

Of the architect鈥檚 attention-grabbing design, Donna Davies, the fair鈥檚 director, says, 鈥淲e are thrilled with Mr. Ling鈥檚 bold scheme to integrate up-to-the-minute art within the Armory鈥檚 historical 19th century architecture, especially since it so expressively spans the range of offerings displayed by the exhibitors鈥攐ne that is better presented than ever.鈥�

Ling also designed an inventive new exhibition layout for the 50 international participants. 鈥淢r. Ling鈥檚 innovative floor plan demonstrates how the fair is always evolving through fresh thought,鈥� says Douglas Heller of New York鈥檚 Heller Gallery, a participant since its inception in 1993. 鈥淭o remain relevant in the arts, dealers must constantly reinvent, and SOFA NEW YORK is always right in step with them through the presentation of the exhibitions.鈥� Heller Gallery is demonstrating its enthusiasm for this year鈥檚 edition by expanding its exhibition space. Says Heller: 鈥淥ur belief is that that this year鈥檚 15th anniversary milestone is just as much a celebration of an illustrious past as it is an assured expression of the show鈥檚 future, and that future is epitomized by this year鈥檚 design by Mr. Ling.鈥�