Christie's launches free app optimized for the iPad
As the holiday shopping season reaches its fever pitch, Christie's International, the world's leading art business, is pleased to announce the availability of its new, free App
黑料不打烊
08 Dec, 2010
New York听鈥听As the holiday shopping season reaches its fever pitch, Christie's International, the world's leading art business, is pleased to announce the availability of its new, free App designed specifically for users of the Apple iPad.听 With special features and functions that are optimized for the iPad鈥檚 rich interface, the new App takes users on a tour of Christie鈥檚 upcoming auctions and enables 鈥渁t a glance鈥 browsing of hundreds of luxury items and objects to be sold in the company鈥檚 salerooms worldwide, including fine art, rare wines, luxury handbags, jewelry, watches, antiques, modern design, and more.
The roll-out of the iPad App completes a trifecta of new mobile initiatives first undertaken by Christie鈥檚 in July of 2009 with the launch of Christie鈥檚 popular App for the iPhone and iTouch devices. This first App was followed in June of 2010 with the launch of an optimized mobile web site that is compatible with all smartphones and mobile devices, regardless of manufacturer.
Michael O鈥橬eal, Director of Digital Media at Christie鈥檚, comments:听鈥淏y taking advantage of the iPad's immersive and visually-rich platform, a whole new community of shoppers who may not be familiar with buying at auction can discover the diverse selection of offerings available at Christie鈥檚 this holiday season and beyond. Whether your interest is in fine watches, contemporary art, or rare wines, the App provides iPad users with an elegant mobile interface to browse among the thousands of fascinating items offered at Christie鈥檚 auctions worldwide.鈥
The free App for iPad is available in the iTunes App Store, or by visitingwww.christies.com/mobile.听听
Found something you like? With the iPad, App users can:
- View full-motion videos听featuring Christie鈥檚 specialists explaining upcoming sale highlights.
- 痴颈别飞听Sale听Catalogues and听Lot听顿别迟补颈濒蝉:听The newest sale catalogues are always at your fingertips, with flip-through access and detailed information about every individual lot in each sale, including dimensions, estimates, provenance, and detailed catalogue notes.
- Full-screen images:听The iPad App takes advantage of the device鈥檚 full-size display screen to showcase high-resolution images of individual lots.听 Users can inspect any item in detail, and rotate and re-orient an image to best fit their screen.
- Browse听any Christie鈥檚 auction, anywhere in the world: Search upcoming sales at each of our salerooms around the world, so you can easily find items of interest while on the road, or with a client.
- Get Real-time Auction Results:听Even if you are not in the saleroom, you can still track sale results in real-time.听 The App receives results direct from the saleroom and refreshes the tally as each sale progresses, so that users have the latest news at their fingertips, as soon as the hammer falls.
- Email A Lot to a Friend:听See an item that is perfect for a client or a friend?听 Users can select any lot and instantly send a link to it by email, along with a personal note.
- Find A Salesroom:听When traveling, its easy to locate any of our 10 salesrooms around the globe with location-aware functionality and Google map links.