ºÚÁϲ»´òìÈ


Simultan / Simultaneous

Jun 10, 2017 - Jul 15, 2017

We are happy to present the group exhibition Simultan / Simultaneous with works by six gallery artists and four guests. The theme of the show is the notion „Simultaneous“. An interest triggered by the article „Schön war die Zeit“ (Beautiful was the Time) in the Süddeutsche Zeitung from 28 November 2014. The article describes the strong connection of the city of Siena with the local, nearly broke bank Monte Dei Pasci. The author, Thomas Steinfeld, explains the previous dependence of the small city to the financial institution, which scratched along insolvency. After the bank, due to the financial crisis from 2008, could not pay any taxes anymore, Siena started to concentrate – even more then before – on the revenues of the tourists. Many medium sized towns in Europe are forced to concentrate due of the lack of any other earnings on the spending of the tourists and the more they do so, the more the tourism industry replaces all other trade.

„These cities are converting into stage sets, in which every element, every daily routine is checked against the benefit of the paying stranger. And this transformation is pursued until the cities are transformed into images of themselves, – until they are, because of the tourists, simulating themselves. The works in the exhibition touches on topics raised in the article. Also in the art world one can observe a tendency, which can be qualified as an equalization of the merchandise with the artwork. Branding, the the recall factor of a work, the style of an artist becomes more and more important. Fashion replaces connoisseurship: The simultaneity of art, fashion and merchandise is en vogue, as the new Louis Vuitton bag designed by Jeff Koons reveals.



We are happy to present the group exhibition Simultan / Simultaneous with works by six gallery artists and four guests. The theme of the show is the notion „Simultaneous“. An interest triggered by the article „Schön war die Zeit“ (Beautiful was the Time) in the Süddeutsche Zeitung from 28 November 2014. The article describes the strong connection of the city of Siena with the local, nearly broke bank Monte Dei Pasci. The author, Thomas Steinfeld, explains the previous dependence of the small city to the financial institution, which scratched along insolvency. After the bank, due to the financial crisis from 2008, could not pay any taxes anymore, Siena started to concentrate – even more then before – on the revenues of the tourists. Many medium sized towns in Europe are forced to concentrate due of the lack of any other earnings on the spending of the tourists and the more they do so, the more the tourism industry replaces all other trade.

„These cities are converting into stage sets, in which every element, every daily routine is checked against the benefit of the paying stranger. And this transformation is pursued until the cities are transformed into images of themselves, – until they are, because of the tourists, simulating themselves. The works in the exhibition touches on topics raised in the article. Also in the art world one can observe a tendency, which can be qualified as an equalization of the merchandise with the artwork. Branding, the the recall factor of a work, the style of an artist becomes more and more important. Fashion replaces connoisseurship: The simultaneity of art, fashion and merchandise is en vogue, as the new Louis Vuitton bag designed by Jeff Koons reveals.



Contact details

Limmatstrasse 214 Zürich, Switzerland CH-8005

What's on nearby

Map View
Sign in to ºÚÁϲ»´òìÈ.com