Alchimia. The revolution of Italian Design
Under the joint patronage of Federal President Frank-Walter Steinmeier and the President of the Italian Republic Sergio Mattarella
The exhibition at the Br枚han Museum is the first major retrospective of this movement, which was so important for the 20th century and brought together the most important Italian designers of the 1970s and 80s, including Alessandro Guerriero, Alessandro Mendini, Ettore Sottsass, Andrea Branzi, Lapo Binazzi and others. While Bauhaus and German modernism were the milestones in the first half of the century, Alchimia is the major turning point in the second half of the century.
Unlike in Germany, the 1968 movement in Italy also affected design. A whole series of designer groups such as Archizoom and Superstudio developed in rapid succession in the second half of the 1960s. The Alchimia group, founded in Milan in 1976, brought the different approaches of the 1960s to perfection and to great international success.
Alchimia dared to take the logical step by exploring design beyond industrial production; the life itself was to become a gesamtkunstwerk. With its designs, Alchimia propagated a counter-reality, another vision for the world. It is a world full of cheerfulness, color, and aesthetics, that is intended to make clear that another reality is conceivable.
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Under the joint patronage of Federal President Frank-Walter Steinmeier and the President of the Italian Republic Sergio Mattarella
The exhibition at the Br枚han Museum is the first major retrospective of this movement, which was so important for the 20th century and brought together the most important Italian designers of the 1970s and 80s, including Alessandro Guerriero, Alessandro Mendini, Ettore Sottsass, Andrea Branzi, Lapo Binazzi and others. While Bauhaus and German modernism were the milestones in the first half of the century, Alchimia is the major turning point in the second half of the century.
Unlike in Germany, the 1968 movement in Italy also affected design. A whole series of designer groups such as Archizoom and Superstudio developed in rapid succession in the second half of the 1960s. The Alchimia group, founded in Milan in 1976, brought the different approaches of the 1960s to perfection and to great international success.
Alchimia dared to take the logical step by exploring design beyond industrial production; the life itself was to become a gesamtkunstwerk. With its designs, Alchimia propagated a counter-reality, another vision for the world. It is a world full of cheerfulness, color, and aesthetics, that is intended to make clear that another reality is conceivable.
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