Chris Ironside focuses on one of the ironies inherent in our use of social media in his ongoing project Living For The Fame. Many people spend hours 'curating' their social media feeds and apps - choosing profile photos that flatter their looks, posting photographs that make their lives look carefree - only for them to disappear completely (Snapchat), be swiped past in a few seconds (dating apps) or slip from the top of the feed within an hour (Instagram). "In Living For The Fame, I'm spending time with images that most people consider throwaway," Ironside explains. "I am giving more consideration to these images than the subjects ever expected ... they are really invitations to something - friendships, dates or hook-ups."