Madeleine Moment: The Technology of Memory and Sentiment: Part II
Madeleine Moment: The Technology of Memory and Sentiment (hereafter referred to as Madeleine Moment) is a research based curatorial project that TheCube Project Space (hereafter referred to as TheCube) has undertaken since 2022. Madeleine Moment proceeds in three phases over a two-year period. The first phase comprised a series of thematic forums with a star-studded lineup of lecturers who outlined multi-dimensional thinking approaches from different perspectives such as medicine, philosophy, humanities, arts, and history of technology. At the end of 2022, TheCube staged the four-day Sonic Shaman锛峊heCube Forum Music Festival underpinned by performance and sound experiences. Launched in 2023, the third phase presents an eponymous international exhibition featuring nine artists from Taiwan and abroad.
In order to expand the heterogeneous art experiences for the viewers and the participants, Madeleine Moment is to be held at three venues in Taipei and Taichung for five consecutive months in a strip format. Part I of the exhibition opens on May 27 at TheCube, showing the long-term project by Huang Po-Chih. Part II, on view from July 3 at the Vital Space in Taichung, presents five artists including Tarek Atoui, Chiu Ming-Chin, Jao Chia-En, Lee Kit, and Heidi Voet. Part III and IV are shown respectively at the Hung Foundation and TheCube in August, featuring the works by Hung Tzu-Ni, Lai Chih-Sheng, and Ni Hao.
The title and the conception of Madeleine Moment make a direct allusion to 脌 la recherche du temps perdu, a masterpiece of stream of consciousness by Marcel Proust. In this novel, the taste of a madeleine dipped in black tea evokes not only the protagonist鈥檚 deep awareness, but also his memories and sentiments that do not emerge through rational 鈥渞ecalling鈥� in his daily life. Based on this story, psychologists had already coined the term 鈥淧roust Moment鈥� or 鈥淧roust Effect鈥� to describe the process of such involuntary evocation of memories and sentiments. It is noteworthy that the fashionableness of the shell-shaped cake had much to do with the prevalence of metal baking molds and the growing popularity of cookbooks in Europe (roughly between the 18th and 19th centuries). The theme and the conception of Madeleine Moment appropriate the 鈥淧roust Moment鈥� and shift the focus from the aspect of a perceiving subject back onto the 鈥渕edia (objects)鈥� that evoke memories and sentiments.
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Madeleine Moment: The Technology of Memory and Sentiment (hereafter referred to as Madeleine Moment) is a research based curatorial project that TheCube Project Space (hereafter referred to as TheCube) has undertaken since 2022. Madeleine Moment proceeds in three phases over a two-year period. The first phase comprised a series of thematic forums with a star-studded lineup of lecturers who outlined multi-dimensional thinking approaches from different perspectives such as medicine, philosophy, humanities, arts, and history of technology. At the end of 2022, TheCube staged the four-day Sonic Shaman锛峊heCube Forum Music Festival underpinned by performance and sound experiences. Launched in 2023, the third phase presents an eponymous international exhibition featuring nine artists from Taiwan and abroad.
In order to expand the heterogeneous art experiences for the viewers and the participants, Madeleine Moment is to be held at three venues in Taipei and Taichung for five consecutive months in a strip format. Part I of the exhibition opens on May 27 at TheCube, showing the long-term project by Huang Po-Chih. Part II, on view from July 3 at the Vital Space in Taichung, presents five artists including Tarek Atoui, Chiu Ming-Chin, Jao Chia-En, Lee Kit, and Heidi Voet. Part III and IV are shown respectively at the Hung Foundation and TheCube in August, featuring the works by Hung Tzu-Ni, Lai Chih-Sheng, and Ni Hao.
The title and the conception of Madeleine Moment make a direct allusion to 脌 la recherche du temps perdu, a masterpiece of stream of consciousness by Marcel Proust. In this novel, the taste of a madeleine dipped in black tea evokes not only the protagonist鈥檚 deep awareness, but also his memories and sentiments that do not emerge through rational 鈥渞ecalling鈥� in his daily life. Based on this story, psychologists had already coined the term 鈥淧roust Moment鈥� or 鈥淧roust Effect鈥� to describe the process of such involuntary evocation of memories and sentiments. It is noteworthy that the fashionableness of the shell-shaped cake had much to do with the prevalence of metal baking molds and the growing popularity of cookbooks in Europe (roughly between the 18th and 19th centuries). The theme and the conception of Madeleine Moment appropriate the 鈥淧roust Moment鈥� and shift the focus from the aspect of a perceiving subject back onto the 鈥渕edia (objects)鈥� that evoke memories and sentiments.
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