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Michael Pybus: hubcaP sMiley

Jun 25, 2015 - Aug 21, 2015

guest starring F ·R ·I ·E ·N ·D ·S ✓Friends Featuring – Luke Armitstead / Debora Delmar Corp. / Raque Ford / Aaron Graham / Henrik Olai Kaarstein / Bradford Kessler / Jack Lavender / Puppies Puppies / Gino Saccone / Keith Allyn Spencer / Ian Swanson / Keith J Varadi with a special appearance by: ebaE.

The anagram of Michael Pybus - hubcaP sMiley aptly muddles the brand name of the artist into a jokular automotive emoticon. The exhibition presents fifteen paintings which each relate back to widely recognised brands or icons. Whether well known painters such as Richard Prince, Christopher Wool, Gerhard Richter, icons such as Simba, Pikachu and Lumpy Space Princess, or brands such IKEA and Disney.

Here, paintings have been re-branded to create new hierarchies and image relationships. The 'almost' familiar is given a new context and a subtle nightmarish democracy reveling in its own capitalist soup. Like branding exercises in the mid-nineties such as the now ubiquitous (and somehow tragic) catch phase adopted by superbrand GAP, 'Everyone in GAP', IKEA has tried and succeeded in creating a brand that has been placed in homes of every social and economic level, creating a visual democracy of consumer goods.


guest starring F ·R ·I ·E ·N ·D ·S ✓Friends Featuring – Luke Armitstead / Debora Delmar Corp. / Raque Ford / Aaron Graham / Henrik Olai Kaarstein / Bradford Kessler / Jack Lavender / Puppies Puppies / Gino Saccone / Keith Allyn Spencer / Ian Swanson / Keith J Varadi with a special appearance by: ebaE.

The anagram of Michael Pybus - hubcaP sMiley aptly muddles the brand name of the artist into a jokular automotive emoticon. The exhibition presents fifteen paintings which each relate back to widely recognised brands or icons. Whether well known painters such as Richard Prince, Christopher Wool, Gerhard Richter, icons such as Simba, Pikachu and Lumpy Space Princess, or brands such IKEA and Disney.

Here, paintings have been re-branded to create new hierarchies and image relationships. The 'almost' familiar is given a new context and a subtle nightmarish democracy reveling in its own capitalist soup. Like branding exercises in the mid-nineties such as the now ubiquitous (and somehow tragic) catch phase adopted by superbrand GAP, 'Everyone in GAP', IKEA has tried and succeeded in creating a brand that has been placed in homes of every social and economic level, creating a visual democracy of consumer goods.


Contact details

7 Rathbone Place London, UK W1T 1HN
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