Oligocracy: An absolutely cynical advertising campaign
Dec 08, 2017 - Jan 08, 2018
For its project Oligocracy, PSJM uses rhetorical-aesthetic strategies in order to highlight what is hidden in broad daylight: the current capitalist system and its sister, liberal democracy, present themselves as the power of the many (neo-liberals call it 鈥渃onsumer power鈥�), while the real power is actually in the hands of a few, namely a handful of brands that operate as shields for conglomerates.
Oligocracy brings together nine compositions representing current Big Three brands. The Big Three, which originally referred to the major brands of the automobile industry (Ford, Chrysler, General Motors), is a term commonly used in the business world to designate the three leading companies in a given sector. PSJM鈥檚 compositions assemble and combine these brands to create a contemporary emblem evoking some sort of new feudalism, an idea expanded by Jean Ziegler in 鈥淭he Empire of Shame鈥� and 鈥淭he New Masters of the World鈥�.
With this project, PSJM returns to its critique of the ideological universe of brands. This is quite significant given the censorship to which the artists were subjected to recently*, bringing once more the power of the business world to the center of their aesthetic and political concerns.
PSJM is a team of creation, theory and management formed by Cynthia Viera (Las Palmas G.C., 1973) and Pablo San Jos茅 (Mieres, 1969). PSJM present themselves as an art brand, thus appropriating the procedures and strategies of advanced capitalism to subvert their symbolic structures.
Oligocracy brings together nine compositions representing current Big Three brands. The Big Three, which originally referred to the major brands of the automobile industry (Ford, Chrysler, General Motors), is a term commonly used in the business world to designate the three leading companies in a given sector. PSJM鈥檚 compositions assemble and combine these brands to create a contemporary emblem evoking some sort of new feudalism, an idea expanded by Jean Ziegler in 鈥淭he Empire of Shame鈥� and 鈥淭he New Masters of the World鈥�.
With this project, PSJM returns to its critique of the ideological universe of brands. This is quite significant given the censorship to which the artists were subjected to recently*, bringing once more the power of the business world to the center of their aesthetic and political concerns.
PSJM is a team of creation, theory and management formed by Cynthia Viera (Las Palmas G.C., 1973) and Pablo San Jos茅 (Mieres, 1969). PSJM present themselves as an art brand, thus appropriating the procedures and strategies of advanced capitalism to subvert their symbolic structures.
For its project Oligocracy, PSJM uses rhetorical-aesthetic strategies in order to highlight what is hidden in broad daylight: the current capitalist system and its sister, liberal democracy, present themselves as the power of the many (neo-liberals call it 鈥渃onsumer power鈥�), while the real power is actually in the hands of a few, namely a handful of brands that operate as shields for conglomerates.
Oligocracy brings together nine compositions representing current Big Three brands. The Big Three, which originally referred to the major brands of the automobile industry (Ford, Chrysler, General Motors), is a term commonly used in the business world to designate the three leading companies in a given sector. PSJM鈥檚 compositions assemble and combine these brands to create a contemporary emblem evoking some sort of new feudalism, an idea expanded by Jean Ziegler in 鈥淭he Empire of Shame鈥� and 鈥淭he New Masters of the World鈥�.
With this project, PSJM returns to its critique of the ideological universe of brands. This is quite significant given the censorship to which the artists were subjected to recently*, bringing once more the power of the business world to the center of their aesthetic and political concerns.
PSJM is a team of creation, theory and management formed by Cynthia Viera (Las Palmas G.C., 1973) and Pablo San Jos茅 (Mieres, 1969). PSJM present themselves as an art brand, thus appropriating the procedures and strategies of advanced capitalism to subvert their symbolic structures.
Oligocracy brings together nine compositions representing current Big Three brands. The Big Three, which originally referred to the major brands of the automobile industry (Ford, Chrysler, General Motors), is a term commonly used in the business world to designate the three leading companies in a given sector. PSJM鈥檚 compositions assemble and combine these brands to create a contemporary emblem evoking some sort of new feudalism, an idea expanded by Jean Ziegler in 鈥淭he Empire of Shame鈥� and 鈥淭he New Masters of the World鈥�.
With this project, PSJM returns to its critique of the ideological universe of brands. This is quite significant given the censorship to which the artists were subjected to recently*, bringing once more the power of the business world to the center of their aesthetic and political concerns.
PSJM is a team of creation, theory and management formed by Cynthia Viera (Las Palmas G.C., 1973) and Pablo San Jos茅 (Mieres, 1969). PSJM present themselves as an art brand, thus appropriating the procedures and strategies of advanced capitalism to subvert their symbolic structures.
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