Reviewed and Sold: What鈥檚 Next?
Reviewed and Sold: What鈥檚 Next? employs a new model called the Artist Open Call. A self-selected group of seven A.I.R. artists met weekly for eight months to re-imagine the gallery model and how artists approach exhibiting their work. The artists strengthened their artistic processes together, discussed the relationship between art and exhibition, and envisioned ways to obliterate the scarcity mindset.
Instead of relying on a traditional review written by a member of the press, Reviewed and Sold: What鈥檚 Next? allows gallery visitors to contact the participating artists directly. By calling phone numbers posted on the wall within the exhibition, visitors can engage them in dialogue. The artwork becomes a conduit for conversation between artist and viewer.
In Reviewed and Sold: What鈥檚 Next?, the artists are not seeking conventional sales. Instead, they created a new framework for sales online. For the first time at A.I.R., the artists presold their works on Instagram prior to the exhibition, displacing the commoditization of art from the time and space of exhibition to make room for the question: what鈥檚 next?
During the pandemic, artwork in galleries has had a very limited viewership. The artists in this exhibition are asking: who is the exhibition space for? How can we activate it as a place for generating ideas between artists? Several of the participating artists will engage with their work and with each other during the exhibition. The audience is invited to talk with the artists and at times become a participant in the process.
Some of the artists will explore the process of working together during the exhibition to discover what鈥檚 next for them. For others, new initiatives have already started to emerge: sculpture gardens created by artists for themselves and others, new models in which the artist is a collector, historian, and steward of culture, and new exhibitions using the Artist Open Call.
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Reviewed and Sold: What鈥檚 Next? employs a new model called the Artist Open Call. A self-selected group of seven A.I.R. artists met weekly for eight months to re-imagine the gallery model and how artists approach exhibiting their work. The artists strengthened their artistic processes together, discussed the relationship between art and exhibition, and envisioned ways to obliterate the scarcity mindset.
Instead of relying on a traditional review written by a member of the press, Reviewed and Sold: What鈥檚 Next? allows gallery visitors to contact the participating artists directly. By calling phone numbers posted on the wall within the exhibition, visitors can engage them in dialogue. The artwork becomes a conduit for conversation between artist and viewer.
In Reviewed and Sold: What鈥檚 Next?, the artists are not seeking conventional sales. Instead, they created a new framework for sales online. For the first time at A.I.R., the artists presold their works on Instagram prior to the exhibition, displacing the commoditization of art from the time and space of exhibition to make room for the question: what鈥檚 next?
During the pandemic, artwork in galleries has had a very limited viewership. The artists in this exhibition are asking: who is the exhibition space for? How can we activate it as a place for generating ideas between artists? Several of the participating artists will engage with their work and with each other during the exhibition. The audience is invited to talk with the artists and at times become a participant in the process.
Some of the artists will explore the process of working together during the exhibition to discover what鈥檚 next for them. For others, new initiatives have already started to emerge: sculpture gardens created by artists for themselves and others, new models in which the artist is a collector, historian, and steward of culture, and new exhibitions using the Artist Open Call.
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