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Attendance feels lighter and the booths are notably more subdued, but galleries across the board report strong blue-chip placements.

Showcasing the richness of Korea’s contemporary art scene.

Now in its fourth year, Frieze and Kiaf Seoul opened to VIPs and media Wednesday at Coex, southern Seoul, to a quieter scene, seemingly past the excitement and buzz the global art fair received when it first arrived in the city.

The September art fair calendar is, as usual, packed to the gills—there are the Armory Show-adjacent fairs in New York and a glorious gallimaufry of domestic and international art events around the globe.

Kiaf cuts the number of participating galleries to present stronger artists and Frieze Seoul raises the share of Asian galleries

The fair will start off September with gallery nights, on‑site gallery booths and curated exhibitions, and a robust talks programme.

Fair director Eunice Jung opens up about Kiaf’s evolving identity, market resilience and Seoul’s rising cultural power.

The Galleries Association of Korea announced the exhibitor list for Kiaf SEOUL 2025, featuring 176 galleries from over 20 countries and territories.

Sydney Contemporary has unveiled details of the fair’s ninth edition, which will include the first instalment of Photo Sydney, a section solely dedicated to photography that was formed in response to collector demand for wider representation of the medium.

It’s no secret that 2024 was a challenging year for the global art market.

Even fair director Patrick Lee noted less urgency among collectors, but the buy-in from galleries and institutions was better than ever.

Frieze Seoul and Kiaf Seoul kicked off Wednesday at Coex in southern Seoul with VIP openings for their third collaboration, bringing a festive mood to the city, albeit in a cautious mode amid concerns of a slowdown in the art market.

With two major art fairs in Seoul this week, there is a host of exhibitions to see, including Mark Rothko x Lee Ufan, and a Do Ho Suh show.

Preview the highlights of Frieze Seoul and Kiaf Seoul at COEX this September, as introduced by directors of P21, Almine Rech, Alzueta, Arario, GALLERY2, and THEO.

Today, Hwang is the president of the Galleries Association of Korea (GAoK), an organization founded in 1976 by five local galleries—including his own.