The Making Of The Making Of
Omer Tiroche Gallery is proud to present "The Making of The Making of", a group exhibition curated by Rei Dishon and Mor Reshef Sivan in collaboration with OMA and iArtist.
The works throughout the exhibition are completed through the use of a downloadable smartphone application called Artivive. Each artist is able to create new dimensions to their pieces by adding a digital layer of augmented reality to a physical oil on canvas or work on paper. As a result of using the app as a visual aid, this tool also addresses the viewers role in bringing each piece to life, as they are required to view the artwork through their own digital devices. Viewers are therefore responsible for unlocking a hidden layer that reveals the artist鈥檚 process of their work.
Throughout the exhibition, the viewer encounters different interpretations of 鈥楾he Making of鈥� aided by the app; some artists use augmented reality videos to portray the different stages of their work, some illustrate the story behind them, whilst others reveal their inspiration. Each artist provides a digital history and context to their paintings, and how and why they were created. Joseph Beuys famously declared that 鈥渆veryone is an artist鈥�; this exhibition certifies Beuys鈥� notion through using the app, which intrinsically links the viewer to the artwork by making them the key to unveiling its inherent meaning.
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Omer Tiroche Gallery is proud to present "The Making of The Making of", a group exhibition curated by Rei Dishon and Mor Reshef Sivan in collaboration with OMA and iArtist.
The works throughout the exhibition are completed through the use of a downloadable smartphone application called Artivive. Each artist is able to create new dimensions to their pieces by adding a digital layer of augmented reality to a physical oil on canvas or work on paper. As a result of using the app as a visual aid, this tool also addresses the viewers role in bringing each piece to life, as they are required to view the artwork through their own digital devices. Viewers are therefore responsible for unlocking a hidden layer that reveals the artist鈥檚 process of their work.
Throughout the exhibition, the viewer encounters different interpretations of 鈥楾he Making of鈥� aided by the app; some artists use augmented reality videos to portray the different stages of their work, some illustrate the story behind them, whilst others reveal their inspiration. Each artist provides a digital history and context to their paintings, and how and why they were created. Joseph Beuys famously declared that 鈥渆veryone is an artist鈥�; this exhibition certifies Beuys鈥� notion through using the app, which intrinsically links the viewer to the artwork by making them the key to unveiling its inherent meaning.
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