The Polaroid Project: The History of a Medium
C/O Berlin is pleased to present the exhibition The Polaroid Project, exploring the Polaroid phenomenon in all its diversity with a unique overview of many of the Polaroid collections in the United States and Europe.
A whir, a click, and just a few seconds later鈥攚ithout darkroom or negative鈥攁n instant photo appears in its familiar white frame as if by magic. Although there were Polaroid processes involving negatives, to most people the brand is associated with one-of-a-kind prints, a symbol of the unique, unrepeatable moment being captured. The charm of capturing the spontaneous and uncontrived together with the speed of processing made the Polaroid popular among amateurs and professionals alike. World-renowned artists shaped the aesthetic of an era through their use of instant photography. There was a palpable joy in experimentation, with cameras ranging from the classic SX-70 to large-format Polaroids that could be used to create abstract images, interior details, street scenes, landscapes, still-lifes, and portraits.
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C/O Berlin is pleased to present the exhibition The Polaroid Project, exploring the Polaroid phenomenon in all its diversity with a unique overview of many of the Polaroid collections in the United States and Europe.
A whir, a click, and just a few seconds later鈥攚ithout darkroom or negative鈥攁n instant photo appears in its familiar white frame as if by magic. Although there were Polaroid processes involving negatives, to most people the brand is associated with one-of-a-kind prints, a symbol of the unique, unrepeatable moment being captured. The charm of capturing the spontaneous and uncontrived together with the speed of processing made the Polaroid popular among amateurs and professionals alike. World-renowned artists shaped the aesthetic of an era through their use of instant photography. There was a palpable joy in experimentation, with cameras ranging from the classic SX-70 to large-format Polaroids that could be used to create abstract images, interior details, street scenes, landscapes, still-lifes, and portraits.
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