General Idea

Canadian | 1969 - 1994

General Idea was a Canadian Postwar & Contemporary artist who was born in 1969. Their work is currently being shown at multiple venues like Stampa in Basel. Numerous key galleries and museums such as Stedelijk Museum have featured General Idea's work in the past.General Idea's work has been offered at auction multiple times, with realized prices ranging from 46 USD to 492,500 USD, depending on the size and medium of the artwork. Since 2010 the record price for this artist at auction is 492,500 USD for AIDS, sold at Sotheby's New York in 2017. General Idea has been featured in articles for , and . The most recent article is written for ArtDaily in February 2025. The artist died in 1994.

Artist's alternative names: AA Bronson, Felix Partz, Jorge Zontal

At Auction

Notable Lots

ABCs ,1984

By General Idea

+43%

above mid-estimate

AIDS ,88

By General Idea

+26%

above mid-estimate

7 works; The Getting into the Spirits Cocktail Book; Milk Glass, both from the 1984 Miss General Idea Pavillion; General Idea (Ghent Scarf); The Armoury of the 1984 Miss General Idea Pavillion; AIDS Stamps, from Parkett vol. 15; Test Pattern: T.V. Dinner Plate; and AIDS (A Project of the Public Art Fund Inc.) ,1988

By General Idea

VIEW 99 ARTWORKS

Recent Auction Results

MAGIC BULLET, 1992 [F.9207] - General Idea

MAGIC BULLET, 1992 [F.9207] ,1992

By General Idea

-17%

below mid-estimate

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SHOE JOURNAL; THE GETTING INTO THE SPIRIT COCKTAIL BOOK; XXX VOTO (GROUP LOT)

By General Idea

+4%

above mid-estimate

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URSA MAJOR AND TAURUS: PAVILLION FRAGMENTS FROM THE STARRY VAULT, 1983 [F.8306] - General Idea

URSA MAJOR AND TAURUS: PAVILLION FRAGMENTS FROM THE STARRY VAULT, 1983 [F.8306] ,1983

By General Idea

+66%

above mid-estimate

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VIEW 98 AUCTION RESULTS

Current Exhibitions

10 Years G2 Kunsthalle. Works from the Hildebrand Collection

G2 Kunsthalle

Leipzig | Germany

Mar 22,2025 - Jun 29,2025

A field of bloom and hum

Tang Museum

Saratoga Springs | New York | USA

Feb 14,2025 - Jul 20,2025

On Education

Amant

Brooklyn | New York | USA

Mar 20,2025 - Aug 17,2025

VIEW 134 EXHIBITIONS

Articles

MOUSSE Magazine 11/04/2025

鈥淥n Education鈥� brings together works by 35 international artists that engage with the subject of education from unconventional perspectives.

ArtDaily 14/02/2025

The Frances Young Tang Teaching Museum and Art Gallery at Skidmore College presents a field of bloom and hum, a landmark exhibition featuring works by more than 150 queer artists.

Hyperallergic 30/01/2025

Valentine鈥檚 Day is an annual reminder that affection for others and personal passion are vital aspects of living creatively amid challenging times.

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Coverage

鈥� ..General Idea鈥檚 first and only film work, God is my Gigolo (1969), was shot in black and white on 16mm filmwithout sound... 鈥�
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Esther Schipper

鈥� ..Throughout their 26 issues, from 1972 to 1989, FILE contributed to broaden General Idea鈥檚 audience beyond the art field... 鈥�
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MAMCO Geneve

鈥� .. It is a central and repeated symbol in General Idea鈥檚 vocabulary, appearing (either implicitly or explicitly) in paintings, drawings, performances, photographs, sculptures, prints, videos and costumes... 鈥�
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Mitchell-Innes & Nash, Chelsea

鈥� ..Professional situations in which artists introduce their ideas and answer questions about their practice 鈥� studio visits, artist talks, television appearances, press interviews 鈥� are usually considered... 鈥�
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SFMOMA, San Francisco Museum of Modern Art

鈥� ..Themes such as the artist and the creative process, glamour as a creative tool, art's links with the media and mass culture, architecture and archaeology are addressed... 鈥�
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Musée d'Art Moderne de la Ville de Paris