Cyprien Gaillard : Neon Indian
which switches back and forth between ancient and modern, as it explores the conservation, reconstruction
and destruction of the urban landscape.
As a project of the DAAD鈥檚 Berliner K眉nstlerprogramm in collaboration with based in Berlin, a monumental 1950s bar style neon on top of the Haus der Statistik at Alexanderplatz will compete with the surrounding advertisement. Neon Indian renders a version of the familiar logo of the US baseball team Cleveland Indians 鈥 a Native American cartoon caricature. Gaillard鈥檚 frequent use of the logo in his work points at the paradox of US sports club鈥檚 adoption of American Indian team names and mascots, irrespective of the country鈥檚 destruction of its indigenous peoples. Gaillard is interested in how such ancient symbols live on in marketing and mass culture, how what is 鈥渙ut of time鈥 continues to exist. Likewise, the soon to be demolished Plattenbau ruin of Haus der Statistik reveals the folly of urban planning in an ever-changing historical context.
On its roof, the displaced 鈥渇ace of the city of Cleveland鈥 - a silent witness to the formerly rich industrial metropoles鈥 downfall 鈥 a city scarred by modern ruins today - smiles back knowingly at Berlin鈥檚 skyline.
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which switches back and forth between ancient and modern, as it explores the conservation, reconstruction
and destruction of the urban landscape.
As a project of the DAAD鈥檚 Berliner K眉nstlerprogramm in collaboration with based in Berlin, a monumental 1950s bar style neon on top of the Haus der Statistik at Alexanderplatz will compete with the surrounding advertisement. Neon Indian renders a version of the familiar logo of the US baseball team Cleveland Indians 鈥 a Native American cartoon caricature. Gaillard鈥檚 frequent use of the logo in his work points at the paradox of US sports club鈥檚 adoption of American Indian team names and mascots, irrespective of the country鈥檚 destruction of its indigenous peoples. Gaillard is interested in how such ancient symbols live on in marketing and mass culture, how what is 鈥渙ut of time鈥 continues to exist. Likewise, the soon to be demolished Plattenbau ruin of Haus der Statistik reveals the folly of urban planning in an ever-changing historical context.
On its roof, the displaced 鈥渇ace of the city of Cleveland鈥 - a silent witness to the formerly rich industrial metropoles鈥 downfall 鈥 a city scarred by modern ruins today - smiles back knowingly at Berlin鈥檚 skyline.
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