ARTISTS
Feuilleton
Historically, public space has been the pre-eminent place for artists and photographers to work. As a subject, it has been captured extensively. The photographs and images we see in public space, however, are most of the time functional, and more specifically commercial in nature. FEUILLETONappropriates a commercial device to question the imagery of public space.
019 is located in the Oude Dokken in the north of Gent, where a former industrial zone is quickly turning into a residential area. Images play a dubious role in this transition. The photorealistic, 3D-rendered images of public space that circulate in the current streetscape offer a glimpse of a future that is lush green, trafficless and summery. From unlikely points of view, a not very diverse group of passers-by and residents is shown in an immaculate, urban setting: a market-driven, visual narrative of the intended landscape.
A rotating billboard is mounted to the facade of the former welding factory that 019 occupies. From that location-specific context, and with the tension between images and public space as the subject, a visual story for the billboard takes form, based on procedures that the billboard imposes. The billboard shows three images, whereby, each week, the oldest image is replaced by a new one. A FEUILLETON unfolds.
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Historically, public space has been the pre-eminent place for artists and photographers to work. As a subject, it has been captured extensively. The photographs and images we see in public space, however, are most of the time functional, and more specifically commercial in nature. FEUILLETONappropriates a commercial device to question the imagery of public space.
019 is located in the Oude Dokken in the north of Gent, where a former industrial zone is quickly turning into a residential area. Images play a dubious role in this transition. The photorealistic, 3D-rendered images of public space that circulate in the current streetscape offer a glimpse of a future that is lush green, trafficless and summery. From unlikely points of view, a not very diverse group of passers-by and residents is shown in an immaculate, urban setting: a market-driven, visual narrative of the intended landscape.
A rotating billboard is mounted to the facade of the former welding factory that 019 occupies. From that location-specific context, and with the tension between images and public space as the subject, a visual story for the billboard takes form, based on procedures that the billboard imposes. The billboard shows three images, whereby, each week, the oldest image is replaced by a new one. A FEUILLETON unfolds.
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