Hearts and Minds
Civilization and barbarism are never far apart. As the spoils from subjugating distant countries fill closets, living rooms, and dinner tables, citizens of the empire are encouraged to witness the "improvements" offered by their way of life bestowed upon the many invisible hands responsible for producing it. Employing the tools of public relations to invert standard meanings into their opposites (slavery = freedom, war = peace) the minds of those at home are massaged while villages abroad undergo 鈥減acification鈥.
In the later stages of empire, as exploration paves the way for tourism, far away cultures are promoted as exotic and unpredictable, introducing "otherness" as an affirmation of the ever-expanding necessity to civilize and control. As empires engage in hot and cold wars to extract and defend resources for domestic populations, patriotism and consumerism unite in common pursuits. While new technologies offer increasingly convincing dream worlds that divert the public鈥檚 consciousness, the brutal origins of their creation remain mostly behind the scenes.
Living within a kind of informational breakdown, many are now questioning how we got here. Linking past to present through artwork and archival material that collectively address links between the diversions of consumerism and techniques of propaganda in the service of empire, Hearts and Minds, a joint project of Carriage Trade and Rectangle, Brussels, reflects on the inseparable rapport between public relations and social control both abroad and at home.
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Civilization and barbarism are never far apart. As the spoils from subjugating distant countries fill closets, living rooms, and dinner tables, citizens of the empire are encouraged to witness the "improvements" offered by their way of life bestowed upon the many invisible hands responsible for producing it. Employing the tools of public relations to invert standard meanings into their opposites (slavery = freedom, war = peace) the minds of those at home are massaged while villages abroad undergo 鈥減acification鈥.
In the later stages of empire, as exploration paves the way for tourism, far away cultures are promoted as exotic and unpredictable, introducing "otherness" as an affirmation of the ever-expanding necessity to civilize and control. As empires engage in hot and cold wars to extract and defend resources for domestic populations, patriotism and consumerism unite in common pursuits. While new technologies offer increasingly convincing dream worlds that divert the public鈥檚 consciousness, the brutal origins of their creation remain mostly behind the scenes.
Living within a kind of informational breakdown, many are now questioning how we got here. Linking past to present through artwork and archival material that collectively address links between the diversions of consumerism and techniques of propaganda in the service of empire, Hearts and Minds, a joint project of Carriage Trade and Rectangle, Brussels, reflects on the inseparable rapport between public relations and social control both abroad and at home.
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A collaboration between Carriage Trade and Rectangle, Hearts and Minds analyzes the deceptive repackaging of Western imperialism.