鈥楳ultiple Choice鈥 is a Collection-based exhibition examining the Gallery鈥檚 diverse holdings of artists鈥 multiples: from record albums to ceramics, posters, books and toys. While the category of the multiple is slippery and often contested, this display focuses on a range of approaches since the 1960s; ideas of repetition, duplication and dissemination are explored. The Gallery鈥檚 rich holdings of Fluxus multiples will provide an important point of departure for the exhibition. They introduce the idea of the multiple as an attempt to undermine the notion of the unique art object and the desire to create pieces that could be deployed in everyday life rather than confined to the rarified context of the art museum. Also included will be works by
contemporary artists Damien Hirst,
Takashi Murakami and
Tracey Emin, who have worked strategically from within the broader field of popular culture to disseminate their ideas and aesthetic vision through music videos, advertisements, album art work and other media.