黑料不打烊

Forged in the molten crater of the vanishing Russian empire scorched by the revolution, the Russian avant-garde was driven by a burgeoning need for political endorsements and nourished by a previously unfamiliar and yet overwhelming sensation of living in a new, liberated society that encouraged ingenuity, enthused imaginations, and incited all forms of artistic expression. This eruption of creative freedoms introduced a new concept of art that moved away from the classical form and presented an art of simplicity and functionality. Together with the rise of social propaganda, it turned conventional artists like Alexander Rodchenko, El Lizzitsky, Vladimir Tatlin, Vasyl Yermylov, Vladimir Mayakovsky, and many others into forefathers of commercial advertising and forbearers of what we now recognize as modern graphic design, identity creation, and branding.

Rebranding the Russian Avant-garde presents work by contemporary international artists and designers who re-imagine this innovative movement in the age of digital media, marketing collateral, and web design. Using the Russian avant-garde movement as their main source of inspiration, these artists re-contextualize familiar themes, while exploring new technologies and striving to form their own unique visual language.

The exhibit will feature selected works from recent international poster projects, including the Rodchenko 120 and Mayakovsky 120 poster campaigns curated by Sergey Serov (Russia) and the Design Sphere poster exhibit curated by Vladimir Lesnyak (Ukraine), which celebrates the greatest writers, scientists, and artists of the Russian avant-garde.