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A satirical, critical reflection on the trends of commodified, masculine ‘wellness’ in times of existential crisis. The multi-channel installation draws on experimental performance, surrealism and dark humour to examine the way wellness subcultures can be co-opted to sell individualistic visions of liberty and success. A series of compelling character studies of the ‘alpha’ personalities and fitness evangelists that populate the manosphere, the work examines the psychological mechanisms of rejecting failure, vulnerability and introspection, and the pursuit of infinite growth at any cost.
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A satirical, critical reflection on the trends of commodified, masculine ‘wellness’ in times of existential crisis. The multi-channel installation draws on experimental performance, surrealism and dark humour to examine the way wellness subcultures can be co-opted to sell individualistic visions of liberty and success. A series of compelling character studies of the ‘alpha’ personalities and fitness evangelists that populate the manosphere, the work examines the psychological mechanisms of rejecting failure, vulnerability and introspection, and the pursuit of infinite growth at any cost.
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