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All Eyes On Me
Can we say that nude narcissism is selfishness? Where is the line between the desire to be well-liked and the obsessive fear to lose the popularity? The average social media user multiplies his image on a daily basis, as if trying to find the perfect version of him, which gives an opportunity for further reproduction and breeding.
The wish to fix his image was inherent to man throughout history. From rock carvings to the Funerary cult of the ancient Egypt, from the Renaissance to nowadays, contemplation of your own image soothes you, makes you feel confident. Its preservation gives you the right to stay in the history, although it is not a remedy against the oblivion.
The neologism "selfie" became the word of the year according to the Oxford Dictionary in 2013. The quantity of photos with the hashtag 芦selfie禄, 芦me禄, 芦I禄 has passed for the hundreds of millions. The function of hastag is interesting in this context. In fact, the hashtag is a manifestation of self-objectification. Through nominalization of his image, the person turns it into a commodity, thereby simplifying it to the typical characteristics that facilitate to find it on the social network. Paradoxically, 鈥渟alfization鈥� connects two opposite aspirations - typing / searching and further emphasizing their uniqueness.
One of the main theorists of new media, Marshall McLuhan, in the fourth chapter of his book "Understanding Media: The Extensions of Man " (1964) refers to the myth of Narcissus. It focuses on the fact that Narcissus fell in love not with himself, but with his face formalized in a very different form, in material which carries the image. McLuhan emphasizes that the first reaction of Narcissus when he first met his reflection was consternation, after that he accepted the image of another man, and only after that he was charmed. The process of recognizing ourselves in the mirror goes through the same stages of rejection 鈥揳cceptance, it takes time. The only difference is that the user can freely adjust and play with his identity within the social network.
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Can we say that nude narcissism is selfishness? Where is the line between the desire to be well-liked and the obsessive fear to lose the popularity? The average social media user multiplies his image on a daily basis, as if trying to find the perfect version of him, which gives an opportunity for further reproduction and breeding.
The wish to fix his image was inherent to man throughout history. From rock carvings to the Funerary cult of the ancient Egypt, from the Renaissance to nowadays, contemplation of your own image soothes you, makes you feel confident. Its preservation gives you the right to stay in the history, although it is not a remedy against the oblivion.
The neologism "selfie" became the word of the year according to the Oxford Dictionary in 2013. The quantity of photos with the hashtag 芦selfie禄, 芦me禄, 芦I禄 has passed for the hundreds of millions. The function of hastag is interesting in this context. In fact, the hashtag is a manifestation of self-objectification. Through nominalization of his image, the person turns it into a commodity, thereby simplifying it to the typical characteristics that facilitate to find it on the social network. Paradoxically, 鈥渟alfization鈥� connects two opposite aspirations - typing / searching and further emphasizing their uniqueness.
One of the main theorists of new media, Marshall McLuhan, in the fourth chapter of his book "Understanding Media: The Extensions of Man " (1964) refers to the myth of Narcissus. It focuses on the fact that Narcissus fell in love not with himself, but with his face formalized in a very different form, in material which carries the image. McLuhan emphasizes that the first reaction of Narcissus when he first met his reflection was consternation, after that he accepted the image of another man, and only after that he was charmed. The process of recognizing ourselves in the mirror goes through the same stages of rejection 鈥揳cceptance, it takes time. The only difference is that the user can freely adjust and play with his identity within the social network.
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