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Barbara Kruger: Another day. Another night.
The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives鈥攊dentity, desire, truth, and control.
From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising鈥攂ut instead of selling products, her works demand critical thinking. Phrases like 鈥淵our body is a battleground鈥� or 鈥淚 shop therefore I am鈥� have become cultural touchstones, raising urgent questions about gender, consumption, and power.
This exhibition brings together works from across her career鈥攅arly paste-ups, large-scale vinyl texts, video installations, audio interventions, and site-specific pieces created especially for the Guggenheim Museum Bilbao. As one moves through the galleries, Kruger鈥檚 art unfolds across floors, walls, and screens, immersing visitors in a charged visual and sonic environment. Her work is not just something to look at鈥攊t is something to experience, to question, and to confront.
In dialogue with Bilbao鈥檚 own linguistic and cultural histories, Kruger has created work in Spanish and Basque that explores how language defines who we are and how we live together. As she puts it, 鈥淟anguage is a powerful force鈥攁nd it defines us.鈥�
At a time when information is constant and truth feels increasingly unstable, Kruger鈥檚 work encourages us to slow down, read closely, and think deeply. With wit, urgency, and visual precision, she reminds us that images speak鈥攁nd so must we.
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The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives鈥攊dentity, desire, truth, and control.
From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising鈥攂ut instead of selling products, her works demand critical thinking. Phrases like 鈥淵our body is a battleground鈥� or 鈥淚 shop therefore I am鈥� have become cultural touchstones, raising urgent questions about gender, consumption, and power.
This exhibition brings together works from across her career鈥攅arly paste-ups, large-scale vinyl texts, video installations, audio interventions, and site-specific pieces created especially for the Guggenheim Museum Bilbao. As one moves through the galleries, Kruger鈥檚 art unfolds across floors, walls, and screens, immersing visitors in a charged visual and sonic environment. Her work is not just something to look at鈥攊t is something to experience, to question, and to confront.
In dialogue with Bilbao鈥檚 own linguistic and cultural histories, Kruger has created work in Spanish and Basque that explores how language defines who we are and how we live together. As she puts it, 鈥淟anguage is a powerful force鈥攁nd it defines us.鈥�
At a time when information is constant and truth feels increasingly unstable, Kruger鈥檚 work encourages us to slow down, read closely, and think deeply. With wit, urgency, and visual precision, she reminds us that images speak鈥攁nd so must we.
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The Museo Guggenheim Bilbao presents the first anthological exhibition in Spain of the work of renowned American artist Barbara Kruger.
The Guggenheim Museum Bilbao will present Another day. Another night, the first comprehensive survey in Spain of influential American artist Barbara Kruger鈥檚 work.
Bold typography. Striking juxtapositions of image and text. Monumental scale. Barbara Kruger (b. 1945) has shaped the contemporary art scene for half a century.
The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades.
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