The Gower peninsula was the first part of the British Isles to be designated an Area of Outstanding Natural Beauty. Its top attractions – Three Cliffs Bay and the rocky outcrop of the Worms Head at Rhosili, for instance – are a big draw for tourists, photographers and artists. The small peninsula contains a remarkable variety of scenery and habitats ranging from spectacular – and frequently painted – cliffs, coves and sandy beaches on the south coast to hilly moorland where cattle, sheep and horses roam freely and the spreading salt marshes of the Loughor Estuary.