ARTISTS
ONLINE: Josefina Herrera: Josefinismo
ZAZ10TS, in partnership with Isabel Croxatto Galer铆a, presents the digital exhibition Josefinismo by the artist Josefina Herrera. This collaboration brings a curation of adapted four videos of the original installation to the ZAZ Corner Billboard that鈥檚 inspired by the workings of the human brain, particularly the interplay between the left and right hemispheres.
The exhibition showcases Josefina Herrera's distinct artistic style, characterized by humor, irony, and vibrant colors. Each video within the exhibition has been meticulously crafted to engage viewers through relatable and recognizable elements, ensuring a seamless connection.
Within the left hemisphere, videos titled Organizaci贸n [Organization] and Saber [Knowledge] explore themes such as work routines, intellectual pursuits, and rational decision-making. These videos cleverly employ visual cues such as desks, books, and the symbolic figure of the goddess Themis to convey their respective ideas succinctly.
Conversely, the right hemisphere offers a different journey with videos titled Amor [Love] and M煤sica [Music], delving into creativity, spatial awareness, and emotional expression. Warm color palettes, voluminous figures, and the imagery of a harp are skillfully utilized to vividly evoke these concepts.
Josefinismo invites viewers on a humorous and ironic exploration of the complexities of the human brain. Through a combination of visual and symbolic elements, the exhibition creates an immersive and thought-provoking experience that resonates with viewers.
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ZAZ10TS, in partnership with Isabel Croxatto Galer铆a, presents the digital exhibition Josefinismo by the artist Josefina Herrera. This collaboration brings a curation of adapted four videos of the original installation to the ZAZ Corner Billboard that鈥檚 inspired by the workings of the human brain, particularly the interplay between the left and right hemispheres.
The exhibition showcases Josefina Herrera's distinct artistic style, characterized by humor, irony, and vibrant colors. Each video within the exhibition has been meticulously crafted to engage viewers through relatable and recognizable elements, ensuring a seamless connection.
Within the left hemisphere, videos titled Organizaci贸n [Organization] and Saber [Knowledge] explore themes such as work routines, intellectual pursuits, and rational decision-making. These videos cleverly employ visual cues such as desks, books, and the symbolic figure of the goddess Themis to convey their respective ideas succinctly.
Conversely, the right hemisphere offers a different journey with videos titled Amor [Love] and M煤sica [Music], delving into creativity, spatial awareness, and emotional expression. Warm color palettes, voluminous figures, and the imagery of a harp are skillfully utilized to vividly evoke these concepts.
Josefinismo invites viewers on a humorous and ironic exploration of the complexities of the human brain. Through a combination of visual and symbolic elements, the exhibition creates an immersive and thought-provoking experience that resonates with viewers.
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