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Rico Puhlmann (1934‒1996) was a leading international fashion photographer of his generation whose influence shaped fashion photography over the last four decades of the 20th century. The exhibition pays tribute to Puhlmann’s career, particularly his work for fashion magazines from the 1950s to the 1990s. It reviews diverse aspects of the history of fashion, photography, the press, and culture.

The exhibition offers comprehensive insights into Puhlmann’s drawn and photographic oeuvre, which he created over a 40-year period, first as an illustrator and then as a fashion photographer working for important magazines, including Brigitte, petra, and Constanze, as well as internationally for Vogue, Harper’s Bazaar, Glamour, and GQ. The most sought-after photo models of the time posed for his camera: Gloria Friedrich and Gitta Schilling, Cheryl Tiegs and Jerry Hall, Cindy Crawford and Naomi Campbell. Puhlmann’s photos appeared on countless magazine covers and filled several consecutive double-page spreads on glossy paper.

The majority of the exhibits originate from Rico Puhlmann’s archive of works, which is administered by his brother and sister-in-law, Klaus and Anne Puhlmann. They have generously made works available to the exhibition.